SARDIN HOUSE: Scarlett Choe

For this collaboration, we flew to Seoul to meet with Scarlett Choe (@scarlett.choe) to discuss how her experience working in the global luxury fashion industry has shaped her perspective on modern luxury, and how it has changed over the years. She also discusses the concept of Earned Leisure, the cycle of purposeful work and mindful rest. Explore her thoughts through the essay below.

When I was in my early 20s, I thought freedom meant having nothing to do.


The ultimate luxury was an empty calendar.

No deadlines.

No responsibilities.

No plans.


But after spending years studying fashion and working in the industry, I realized something.


Most of the people I admired weren’t actually working less.


They were often working more.

The difference was that they had built lives that gave them more choice.


And now I think that’s what freedom really looks like.


Not doing nothing, but being able to choose.


Choosing when to slow down.

Choosing what projects to take on.

Choosing how to spend your time.


I think one of the biggest misconceptions today is that ambition and rest sit on opposite ends of a spectrum.


That if you’re ambitious, you’re constantly chasing the next thing.


And if you’re resting, you’ve somehow stepped away from growth.


But the older I get, the more I feel the opposite is true.

Some of my favorite moments happen after I’ve poured myself into something.


Finishing a project I’ve been thinking about for weeks.


Solving a problem that felt impossible a few days earlier.


And then sitting down for a quiet coffee.


Somehow those moments feel more meaningful.


Because the work gives meaning to the pause.


And the pause gives energy back to the work.


Maybe that’s why my idea of luxury has changed over time.


It used to be having more.


Now it’s having enough clarity, enough independence, and enough choice to move through the day at my own pace.


And I think that’s something worth building towards.